The People’s Plan
Default avatar in use for Annemarie Naylor
Annemarie Naylor

Introduce a gift aid style scheme to encourage data donations


An additional tick box to enable data philanthropy could be mandated above/below those used to solicit consent to standard terms and conditions online. A range of Trusted Vehicles could then be established to request / receive / utilise data donations.


Private enterprises collect more data than the Government and, at present, the uses to which it is put and insights garnered from the same are unduly limited. Government could encourage individuals to make data donations to better enable research and innovation in the public interest underpinned by informed consent.

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